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How We Use Light, Shadow, and Colour to Tell a Story in 3D Images In architectural design, function and form are essential — but it’s emotion that creates connection. And in 3D images, that emotion is conveyed through light, shadow, and colour. It’s not just about...

Conveying Emotion in Architectural Renderings Color is one of the most powerful and impactful elements of an image. It’s often through color that we’re able to communicate what a space feels like — even before it physically exists. In architectural 3D visualization, the ability to convey...